Decode_M is now Penta. We are the world’s first comprehensive stakeholder solutions firm.

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Everything Is
Knowable

You just need to know where to look

That’s where we come in…

 
 

ARE YOUR BEST DAYS AHEAD?

Let’s make it happen.

Decode_M is a momentum strategy firm that decodes data into momentum.

We use diverse range of momentum methodologies & datasets (including CRM, social media, public information, polling and qualitative research) to uncover the right answers so our clients can take the right action, right now.

 
 

How do we make momentum?

Our process is designed to ask the right questions and look in all possible places, often across diverse sources, always quickly.

 
 
 
 

Every week, we highlight what’s gaining and losing momentum, with a deep dive into how brands, products, personalities, trends, and movements hit all 5 drivers (Disruption, Innovation, Polarization, Stickiness, and Social Impact) of momentum. Our goal? To help you stay ahead of the curve and learn from today’s momentum masters.