HAPPY V-DAY: HERE’S WHAT’S UP IN DATING
It’s Single People Awareness day (also known as Valentine’s Day) and we’re here to give you a quick 2024 dating download.
In line with the trends we’ve predicted will shape the year – heightened focus on mental health, a desire for adventurism and escapism, economic practicality and of course AI – 2024 dating is looking different than previous years.
⬆️ What’s Up in Dating:
1. Protecting mental health by “Slow Dating” (Velocity 16)
In 2024, the slower the better. Slow dating, the idea of taking a longer time to foster a strong emotional connection instead of jumping into a fast relationship, is a big dating trend for 2024.
Ever been ghosted by someone you were super into? Remember how shitty that felt? Slow dating is a way to protect mental health by mitigating unexpected surprises.
2. Bringing in more adventure via “Contra Dating” (Velocity 25)
Opposites attract is a tale as old as time, but in 2024, we’re seeing an uptick in the willingness of singles to look outside their norm in search of a partner.
See “Contra Dating” – the idea of dating someone who would typically contradict your normal type as a way to expand your experiences and challenge preconceived notions. When done right, this style of dating can be an adventure of self-discovery.
3. Economic practicality: asking for a FaceTime first date (Velocity 35)
Let’s be honest, dating is expensive and with consumers becoming more conservative with their spend, singles want to make sure the investment is worth it.
Even before investing the time for an IRL meet up, we’re seeing a lot of singles opting for a FaceTime or video chat as their first touch point in the dating process. By connecting virtually, daters can begin to assess the chemistry before having to invest time, money, and effort in a real life link.
Having a virtual date first helps singles gauge if the financial investment is actually worth it.
4. Like everything else, AI will transform dating (Velocity 41)
We’ve all been there, harassing our friends on what pictures to use on our dating profiles, what info to include, and what to message prospects. Luckily for your friends, AI is now here to do the job.
AI technology helps daters select their most optimal photos, craft messages, and even provide insight on who you should date.
Apps like Rizz help daters spend less time thinking of what message to send -- what many consider to be one of the most nerve-racking things of the dating process. Not sure what to message a prospect first? AI can help with that too.
Leveraging AI tech also is being used to matchmake singles. Iris, a dating app, integrates AI to help prospects determine mutual attraction. Beginning by analyzing user preferences by showing them a pool of AI-generated photos of potential partners, Iris uses AI to develop a keen understanding of their user’s preferences, helping them find their most ideal, data-driven match.
Bottom line: Singleness is more embraced than ever in 2024. Prioritize your mental health, take it slow, and who knows, maybe next year you’ll be spending Valentine’s Day with your AI match.
