MFACTOR IS A FIRST-OF-ITS-KIND TRACKING TOOL THAT EMPOWERS DATA-DRIVEN ORGANIZATIONS TO QUICKLY MEASURE THE CULTURAL FORCES SHAPING THEIR BRAND AND BUSINESS.
Drive momentum by understanding and benchmarking the conversation around your brand and competitors.
Drive momentum by identifying and sizing the trends that will make or break your product.
Drive momentum by identifying partners and influencers with the cultural currency to amplify your go-to-market strategy.
Drive momentum by pinpointing the issues impacting your brand and measuring the effectiveness of your response efforts.
HOW DECODE_M & THE MFACTOR CAN BE UTILIZED FOR YOUR BRAND:
Brand Health Benchmarking
Brand Health Diagnostic
Deep dive assessment of your brand and the relevant competitive set with light analysis. Ability to tier based on number of competitors being tracked.
Ongoing Benchmark
A weekly update with scores and super-light analysis + A monthly in-depth report with more detailed analysis.
PRODUCT STRATEGY
Trend Mapping
Initial assessment that leverages conversation analytics to help clients identify the right things to track in the benchmark.
Trend Monitoring
Ongoing tracking of key trends to identify which trends you should align your product with. One-time, in-depth report with the potential to track over time as needed.
GO-TO-MARKET PLANNING
Partner & Influencer Evaluation
Report comparing the momentum, key score attributes, and potential impact of pre-selected partners and influencers.
Launch Optimization
Light analysis to recommending direction on launch efforts to generate most impact.
CRISIS MANAGEMENT
Crisis Diagnostic
A deep dive assessment into how specific issues are impacting your brand’s momentum. Light analysis will emphasize polarization and sentiment.
Crisis Reporting
Daily assessments + Weekly deep dives.
Light analysis will focus on polarization and sentiment.