The Momentum of #StopAsianHate and how brands should engage.
Aggression against Asian-Americans is on the rise, but momentum for #StopAsianHate far outweighs it.
Mike Berland CEO of Decode_M shares momentum data and the CEO of Gnowbe joins us to discuss her first-hand experiences, and how brands should respond.
Should brands stay silent? Should they engage? And if they engage how should they do it without looking opportunistic and gross?
Justin Brady hosts.