How brands can leverage Gen Z momentum

Gen Z doesn't care for your rules, and most of all, hate being sold to. 

Growing up in a massive swell of digital advertising they see ads a mile a way and are suspicious of brands' motivations. 

How then are brands supposed to convince them to buy? In this show Mike Berland, CEO of Decode_M, Meredith Keller, Head of Marketing & Media and Justin Brady invite Benjamin Schneider, Author at SF Weekly to discuss this dynamic generation.