Making the #1 home-sharing site feel
more at home around the world
CHALLENGE: How can the home-sharing leader build trust and get more cities to roll out the welcome mat?
METHODOLOGY:
- Global Social Media Monitoring / Social Listening
- Global Focus Groups
- Global Questionnaires
SOLUTION: We combined Regulation Analytics™, Urban Analytics™ and message testing to uncover the key topics to address in order to increase support and win over residents.
