Why Was There More Momentum for Pride This Year?

Momentum for Pride in 2021 has reached Maximum Momentum: an MFactor of 100, up from 58 in just 1 month.

MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.

MFactor is a proprietary tool that measures cultural momentum through topic modeling and sentiment analysis.


Momentum for Pride was at an MFactor of 88 June 2020 because for the first time in its 50-year history, Pride events all over the nation—including the New York City celebrations—were postponed, canceled or made virtual


Pride in 2021 is back in full force and reaching Maximum Momentum as states across the country completely lift COVID-19 restrictions and the LGBTQ+ community, allies, organizations and companies celebrate and pay tribute in new ways.

Pride 2021 is leaning into Innovation (constant evolution) + Polarization (driving discussion & debate) with unexpected firsts:

  1. Consumer Brands


  1. Entertainment: 90s boy bands NSYNC and Backstreet Boys joined forces as “Back-Sync” for the first time for joint Pride Performance at the Grove in LA. They also presented $1 million in $TKINU Tokens to The Trevor Project, on behalf of the cryptocurrency-backed philanthropic coalition Mission Tsuki.

  2. Sports: 


  1. Celebrations: NYC’s Pride Parade will be both in-person and virtual: instead of parade floats, outdoor seating areas of some businesses on the parade route will be decorated and transformed with Pride imagery into “Pop Ups.”

Politics: First sitting vice president at a Pride parade -- Vice President Kamala Harris made history when she attended Capital Pride in Washington on June 12.

Content Team